Moving into a new apartment always comes with a few surprises, and as the evening temperatures finally dipped below freezing the other night I discovered that the heating situation in my bedroom is not going to cut it. Being a millennial in the year 2013, what is the first thing that I did after this chilling epiphany? Well, pull out my smartphone, of course!
After doing a couple Google searches, perusing a few major department store mobile sites, and reading a slew of user reviews, I decided that I was going to buy a Vornado space heater from Target (no affiliation or endorsement here, just telling my story). As I was about to click “add to cart” on the Target mobile site some text directly below caught my eye that said, “Check your local store for availability & aisle no.” Hmmm… Curiosity ensued and I clicked it, entered my zip code, and a second later discovered that my local Target (.9 miles from my apartment) not only had the Vornado in stock, but it was located in aisle K11. Less than a mile away?? No aimless walking in a huge department store?? I can be warm in my room tonight?? GREAT!! This feature (and particularly cold atmosphere) convinced me to make the trek for instant gratification.