Focus, like time, is something that comes in a finite supply. And just like time, we should not waste our focus, or the focus of others – if we can help it. Knowing when, and how, to focus is a challenge few of us truly master, though many of us think we have. Last week, …

Tonight at 8 p.m. the Quinnipiac University men’s ice hockey team is doing something that was supposed to be impossible: they are playing for a chance to move onto the national championship game. For the Bobcats to be a Division 1 program was unlikely. To have their own facility was thought to be out of …

Starting big projects can sometimes be a bit daunting, but after a few TED Talks, blog posts and a Twitter refresh later, I’m super inspired and ready to get to work. Oh, wait, let me just check my email. And text my mom, I really have been meaning to do that. Coffee, anyone? From work …

We’ll be heading down to Austin this Thursday for SXSWi. Want to meet up while in Texas? Reach out to our team via Twitter or join us at some awesome events shared on our calendar below! The line-up: Bobby Emamian - Co-Founder & CEO Dan Healy - Managing Director NY Pat McGann - Director of Account Services Joe …

APPreciation is a series of love letters to our favorite mobile apps. Whether it’s a flavor of the week or an app we’ve been seeing for a while, APPreciation aims to express our true feelings… even when we feel like words aren’t enough. – The Prolific Team Moves, We found love at a moderate pace. …

Awareness is a fairly common and frequently used term, but what does it truly mean and how can it apply to our ever-evolving team at Prolific? At it’s base level, Awareness can mean general knowledge, understanding, appreciation, recognition and so forth, of something. From a biological psychology perspective, Awareness is defined as a human’s (or …

What we soaked up from attending “Social and AlwaysOn is changing the Digital Marketing Value Chain,” a panel from this year’s Social Media Week Copenhagen hosted by FALCON Social. At Prolific, we have embraced agile. Building agile products allows us to deliver versions early and often, gathering data and feedback from our users. Product and …

While living and working in New York City, it can be hard to think outside the borough when you’re caught up with day-to-day to-do lists, projects and a packed Google calendar. Keeping up with friends and family scattered throughout the states has become part of my routine, however, thanks to social media. I can share …

I don’t know about you guys, but I was taught at a young age not to ask “Why” when my parents asked me to do something. Asking “Why” was seen as questioning their authority and not listening to instructions. But today, “Why” is a regular, encouraged part of my job every day. At Prolific, “Why” …

Every year, many companies decide that “this is our year to do X”. In 2013, it’s likely that X means making their first mobile app. Here are some lessons to take with you if you are about to start making your first app. Lesson 1: Do your homework There’s quite a few things you should …