We teamed up with Absolut to deliver a mobile optimized website for the Absolut “The Bloody Showdown” campaign. The website has four phases: first, it will allow bartenders from across the country to submit their bloody mary recipes. Second, users create a profile and vote on the recipes. In the third phase, a leaderboard displaying the top fifty recipes will be posted for users to browse and share their favorite bloody marys. Finally, in the fourth phase, the bartenders and their recipes will be narrowed down to ten finalists and displayed. Users can browse these until the winner is chosen. At that time, a video of the winning bartender will be uploaded onto the site.